Alissa Randall Alissa Randall

Headshots for Marketing Consultant & Business Owner

I had the honor of photographing Melanie Borden. Melanie, you're an amazing woman. Thank you so much for the opportunity!

I asked Melanie what changed the trajectory of her life. Here is what she said:

“COVID changed the trajectory of my life because, in 2020, I had no digital presence. When COVID happened, it scared me, and I realized I didn’t have anything set aside for a rainy day in terms of a digital footprint. Building my LinkedIn presence changed everything. I have built a successful business in under a year, all from building my online brand on the platform. My business truly started in August 2021.”

I asked Melanie how she has so many followers on LinkedIn in such a short period of time?

“I attribute the number of followers I have to sharing marketing strategies and content that genuinely helps others. I also let people get to know me and share my journey as a single working parent. Regardless if someone is a parent or not, they were raised by someone and perhaps a working Mom. By sharing this, I was able to build connections that created an emotional trust. When someone reaches out, they already know a lot about me, and we’ve built a connection. My clients tell me I’m the person they want to work with.”

Melanie’s takeaway: You have to take chances and do things that scare you because you never know what the ultimate outcome will be unless you take those chances.

Absolutely!

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