Headshots for Marketing Consultant & Business Owner

I had the honor of photographing Melanie Borden. Melanie, you're an amazing woman. Thank you so much for the opportunity!

I asked Melanie what changed the trajectory of her life. Here is what she said:

“COVID changed the trajectory of my life because, in 2020, I had no digital presence. When COVID happened, it scared me, and I realized I didn’t have anything set aside for a rainy day in terms of a digital footprint. Building my LinkedIn presence changed everything. I have built a successful business in under a year, all from building my online brand on the platform. My business truly started in August 2021.”

I asked Melanie how she has so many followers on LinkedIn in such a short period of time?

“I attribute the number of followers I have to sharing marketing strategies and content that genuinely helps others. I also let people get to know me and share my journey as a single working parent. Regardless if someone is a parent or not, they were raised by someone and perhaps a working Mom. By sharing this, I was able to build connections that created an emotional trust. When someone reaches out, they already know a lot about me, and we’ve built a connection. My clients tell me I’m the person they want to work with.”

Melanie’s takeaway: You have to take chances and do things that scare you because you never know what the ultimate outcome will be unless you take those chances.

Absolutely!

About Alissa

Alissa is a professional headshot photographer who creates photos that capture your essence. Alissa is based in New Jersey and provides her headshot services in NJ and NYC. Check out more of Alissa’s portfolio on the homepage, and read more photo stories on the blog.