Lifestyle/Branding Pics: Where to Use Them
Moving beyond the headshot... with Lifestyle Branding
You are your brand, & your headshot is just the beginning...
And, lifestyle branding photos are a great way to capture that.
They illustrate the heart of your business and help people learn more about you.
How do lifestyle branding portraits differ from headshots?
While headshots are generally taken from the chest up centering on your face, lifestyle branding portraits may include pictures of you seated or standing. They could include working with a client, sitting at a computer during a Zoom call, walking your dog or even cooking in the kitchen if you’re a personal chef. Your clients & prospects will understand more about your day, your life, and what is important to you.
Why Lifestyle Branding Photos?
Remember, Your Brand is more than just What you do, or the services you offer, it’s about Who you are.
Defined through skillful photography & content, lifestyle branding photos tell the story of the real you, both the professional & the person.
Your photos will help show your authentic self. They may include your interests and things you love to do such as ride a bike, kayak, or visit exotic locations. The photos will still be focused on your inner essence and who you are and may include:
Your values, goals and hopes.
Your dreams.
Your purpose. What makes you fulfilled? What’s your why?
In short, the photos reveal what matters to you & what also aligns with your ideal client.
Where do I use lifestyle branding photos?
Your photos are versatile and can be used for a variety of marketing materials. They are often used by service-based businesses, lifestyle brands or companies looking for photos for content marketing. This may include Branding Strategists, Coaches, Attorneys, Doctors, Personal Trainers, even Chefs to name ONLY a few.
The photos may be used for:
· Websites & Marketing materials
· Branding materials that tell your story
· Social media including blogs, cover photos, too.
· Covers of magazines
· Author jackets
· And the list goes on…
Idea - They could show you pointing to the left or right for use with marketing copy. It’s a great way to tie your image in with content.
Lifestyle branding photos show more of you. They can be fun. Bring props. Something that shows your personality, or something you use in your everyday. And, remember, they can be in the studio or in your setting, place of business.
Lifestyle branding photos can help sell your products– without selling.
(Something not business related - lifestyle, branding photos are often used for dating profiles, too.)
Several of my clients decided on lifestyle branding photos when they were launching new businesses. That is a great time to show your potential clients who you are & what you offer.
They help to tell your story, the one you want clients & potential clients to know. Curious about lifestyle branding pictures for you or for a new venture? Let’s set up a time to talk.